Exclaimer vs Xink pricing and yearly cost at 10 to 300 users
At 100 users, Exclaimer Starter costs $1,080 a year and Xink costs $1,116. Starter is cheaper through 100 users in the table below, while Xink is cheaper from 150 users. Xink costs less than Exclaimer Standard and Pro at every listed size, but a fair feature comparison is closer to Standard than Starter, subject to confirming Xink's campaign inclusions.
Yearly bills at your headcount
All totals are USD. Exclaimer uses its annual billing rates. Xink uses the calculator's monthly total multiplied by twelve, including when annual payment is selected. These are published prices before any negotiated discount.
| Users | Exclaimer Starter | Exclaimer Standard | Exclaimer Pro | Xink |
|---|---|---|---|---|
| 10 | $108 | $174 | $210 | $132 |
| 25 | $270 | $435 | $525 | $396 (30 user step) |
| 50 | $540 | $870 | $1,050 | $624 |
| 100 | $1,080 | $1,740 | $2,100 | $1,116 |
| 150 | $1,620 | $2,610 | $3,150 | $1,476 |
| 200 | $2,160 | $3,480 | $4,200 | $1,704 |
| 250 | $2,700 | $4,350 | $5,250 | $1,812 |
| 300 | $3,240 | $5,220 | $6,300 | $1,980 |
Source figures dated October 24, 2026 come from exclaimer.com/pricing and the xink.io/pricing calculator. Exclaimer's monthly rates on annual billing are $0.90 for Starter, $1.45 for Standard and $1.75 for Pro. Enterprise is quoted. Xink quotes above 300 users.
Exclaimer's yearly per user rates stay at $10.80, $17.40 and $21.00 as headcount grows. Xink's total rises more slowly at larger sizes. For the individual calculations, read Exclaimer pricing by plan and Xink pricing and calculator steps.
The 100 user comparison
Starter has the lowest bill here. Standard is the more useful reference for teams that need multiple templates and campaigns. AutoSignature appears for context, with a higher bill than Xink and Exclaimer Starter or Standard.
Yearly totals on the same scale, without negotiated discounts.
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Exclaimer Pro
$2,100
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AutoSignature Business
$1,788
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Exclaimer Standard
$1,740
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Xink
$1,116
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Exclaimer Starter
$1,080
Bar length is a share of $2,100, the Exclaimer Pro total.
Compare the plan you actually need
Starter works when one shared design is enough. It includes one brand kit, one signature template and one promotional banner. It has no campaigns, targeting rules or usage dashboard. A low price is useful only if those limits fit your rollout.
| Requirement | Exclaimer tier | Xink check |
|---|---|---|
| Multiple templates and departments | Standard | Confirm included scope |
| Campaigns and scheduled signatures | Standard | Ask what Brand includes |
| Usage and engagement dashboards | Pro | Ask about click statistics |
| Server-side or combined deployment | All plans | Outlook uses an add-in |
Standard adds unlimited templates, department signatures, scheduled signatures, campaign management and three brand kits. It also includes targeting and exclusion rules, disclaimer management, QR codes and vCards. For marketing requirements built around multiple templates and campaigns, compare Xink against Standard, while confirming equivalent features in writing.
Pro adds unlimited brands, usage and engagement dashboards with A/B testing, HRIS directory integration, an audit log, and Salesforce and HubSpot integrations. All Exclaimer plans offer server-side, client-side or combined deployment and 24/5 support. Xink's calculator shows one Brand price, so ask whether campaigns and click statistics are included before assuming parity.
Minimums and annual billing
Exclaimer has a 10 user minimum. Xink's calculator also starts at 10 and moves in steps of 10. At 25 users, Exclaimer prices the actual count while Xink bills the 30 user step. Use the purchased count in a budget request, rather than multiplying an advertised rate by your staff total.
Xink offers monthly or annual payment with no contract. The calculator shows $93 monthly or $1,116 yearly at 100 users. Its page code also carries an unused yearly table about 9 percent lower, including $1,020 at 100 and $1,818 at 300. Those are not the active calculator totals. Ask Xink for that rate in writing before budgeting a discount.
Education, nonprofit and government discounts are available on request from Xink. Exclaimer's figures here are annual billing rates, so obtain a monthly quote if procurement needs that option. The published rates do not establish an annual discount percentage.
Put the paid user count, billing term and required features together in the approval request. A yearly total based on Starter should not become the approved budget if the trial depends on Standard's department templates. Likewise, an Xink quote should state whether the campaign work demonstrated during evaluation is included in the Brand price. Keep the written scope with the price so finance can compare the same requirement at renewal.
How signatures reach Outlook
Exclaimer deployment choices
Exclaimer offers server-side, client-side and combined deployment across its plans. Decide which mode you want before treating the subscription as the full decision. Server-side processing changes the mail path, while client-side deployment puts more of the signature workflow in the client.
A server-side signature service is one more cloud dependency in the mail path that IT teams watch with uptime monitoring alongside their other services. Include that dependency in your operational review if you choose server-side processing.
Xink add-in deployment
Xink places signatures through an Outlook add-in for new and classic Outlook, web and mobile. Deployment uses Microsoft AppSource with Entra ID or a private store manifest. Gmail is handled through Google Workspace. Confirm that the add-in loads in your actual client mix during Xink's 14 day trial.
For a Microsoft 365 shortlist, test the same approved design and directory fields in both products. Include a department template and a scheduled banner if those are requirements. A successful basic signature test does not establish that the cheapest plan covers your marketing workflow.
Record how the signature appears while composing a message and what the recipient receives. Have the person who maintains directory details check names, titles and missing fields, and have the template owner review the result. This gives IT evidence about the workflow it will support after purchase. Keep the deployment decision separate from the price ranking until both products have passed the checks that matter to your team.
Which quote belongs on your shortlist
Choose Exclaimer Starter
Your team needs one template and one brand kit, with no campaign management or targeting. At the listed sizes through 100 users it has the lowest bill of these options. Confirm those limits with marketing before approving the saving.
Choose Xink
You accept Outlook add-in deployment and want a lower bill as headcount grows. It beats Starter from the 150 user row and every listed Standard and Pro total. Get campaign and statistics inclusions confirmed before comparing it with Standard.
Choose Exclaimer Standard or Pro
You need the named feature set or deployment choices enough to pay more. Standard covers department designs and campaign rules. Pro adds analytics and integrations. Ask the trial to prove the specific requirement that justifies the higher tier.
If your shortlist grows, the Exclaimer and Signature 365 pricing comparison follows a similar yearly budget format.
Where AutoSignature fits
We cost more than both Xink and Exclaimer Starter at most sizes in this comparison. Xink is cheaper than us at every listed size. Choose us for the mailbox workflow and fixed plan bands if those matter enough to justify the bill.
| AutoSignature plan | Mailbox limit | Yearly bill |
|---|---|---|
| Team | Up to 25 | $588 |
| Business | Up to 150 | $1,788 |
| Scale | Up to 600 | $4,788 |
Team is $99 a month and Business is $299 a month, with 50 percent off on yearly billing. AutoSignature writes signatures straight to each Microsoft 365 and Google Workspace mailbox from directory fields. Nothing is installed in Outlook and no mail is relayed. Templates per group, banners with dates, disclaimer rules, and rollouts with approve and restore support controlled changes.
Review our Microsoft 365 signature workflow, the AutoSignature alternative to Exclaimer and plan prices and mailbox limits. For a wider budget check, compare email signature software costs per user.
Exclaimer vs Xink questions
Is Xink cheaper than Exclaimer?
Xink is cheaper than Exclaimer Starter from 150 users in the published comparison, while Starter costs less through 100 users. Xink also costs less than Standard and Pro at every listed size. At 100 users, compare Xink's $1,116 yearly bill with Starter's $1,080 and Standard's $1,740, then verify the included features.
Exclaimer vs Xink, which is better for Outlook?
Exclaimer fits teams that need a choice of server-side, client-side or combined deployment. Xink fits teams comfortable deploying an Outlook add-in across new and classic Outlook, web and mobile. Test the clients employees actually use. Decide whether mail routing or add-in deployment is the operational trade your IT team prefers.
Does Xink have a minimum number of users?
Yes. Xink's calculator starts at 10 users and moves in steps of 10, with a price of $11 a month at the starting tier. A company with 25 users buys the 30 user step at $33 a month, or $396 a year. Above 300 users, request a quote.
Is Exclaimer cheaper on annual billing?
The listed Exclaimer rates apply to annual billing, but the published annual rates alone do not establish a discount against monthly payment. Starter is $0.90, Standard $1.45 and Pro $1.75 per user per month, billed annually. Request a monthly quote before claiming savings, and compare both the yearly total and the commitment.
Which is cheaper for 300 users, Exclaimer or Xink?
Xink is cheaper at 300 users. Its calculator shows $165 a month, or $1,980 a year, compared with Exclaimer Starter at $3,240, Standard at $5,220 and Pro at $6,300 annually. Confirm whether Xink's Brand price includes the campaigns and click statistics you need before treating it as equivalent to Standard.
Manage signatures from the mailbox
Create group templates, approve a rollout and restore a previous signature when needed. AutoSignature writes approved signatures to Microsoft 365 and Google Workspace mailboxes without an Outlook installation or mail relay.